Playing Video Games Is Like Pursuing Enlightenment in HP Omen's New Ads

Wieden + Kennedy Shanghai highlights positive effects of gaming

Gaming has long shouldered an unfair legacy, requiring its defenders—most often gamers themselves—to fend off stereotypes and gross misinformation. While skeptics continue to wrongfully trace the world’s ills back to the ever-evolving industry, scientists have studied the increasingly positive effects gaming can have on memory, accuracy and problem-solving.

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