Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .
Gaming has long shouldered an unfair legacy, requiring its defenders—most often gamers themselves—to fend off stereotypes and gross misinformation. While skeptics continue to wrongfully trace the world’s ills back to the ever-evolving industry, scientists have studied the increasingly positive effects gaming can have on memory, accuracy and problem-solving.
To highlight these largely unsung benefits, gaming PC maker HP Omen and creative agency Wieden + Kennedy Shanghai created a demonstration using a tool called The Gamewaves Scanner at ChinaJoy, China’s largest digital entertainment expo.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in