Playing Video Games Is Like Pursuing Enlightenment in HP Omen’s New Ads

Wieden + Kennedy Shanghai highlights positive effects of gaming

a group of people dressed in white with transparent skulls showing their brain activity
Wieden + Kennedy Shanghai's ads show how gamers achieve the highest level of "gamefulness." HP Omen

Gaming has long shouldered an unfair legacy, requiring its defenders—most often gamers themselves—to fend off stereotypes and gross misinformation. While skeptics continue to wrongfully trace the world’s ills back to the ever-evolving industry, scientists have studied the increasingly positive effects gaming can have on memory, accuracy and problem-solving.

@ShannonL_Miller shannon.miller@adweek.com Shannon Miller is Adweek's Creative and Inclusion Editor.