Giant Spoon Promotes All-Female Gaming Team for HP’s Omen

By Erik Oster Comment

It’s no secret that, like advertising, the gaming world has not historically been friendly to women.

While there has been some progress in recent years with acknowledging female gamers and developers, (HP claims the gaming industry is even approaching an even gender split), the professional gaming world in particular has lagged behind when it comes to equal representation. In a new social media campaign for HP gaming hardware brand Omen, its agency of record Giant Spoon takes the opportunity to champion CLG Red, a female gaming team sponsored by the company.

The social campaign across Instagram, Twitter and Facebook allows CLG Red gamers Benita,
Di, Emy, Goosebreeder and ReffineJ to tell their story in their own voice, injecting some much needed gender diversity into the gaming conversation.

“CLG Red is an amazing example of an esports team that’s helping shape the future of gaming culture,” Josh Kocurek, senior manager of global marketing, PC gaming at HP, said in a statement. “We believe in giving a voice to everyone who plays games, and a platform to keep pushing the industry forward. We are especially excited to support this group of very talented women.”

“The CLG Red team is made up of kick-ass gamers and the social campaign is already showing a flood of positive momentum,” added Giant Spoon co-founder Jon Haber. “The time for gamers to get credit for their success is here and we’re excited to be a small part of that.”

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