People of Color Drive Culture. They Will Save Advertising

A breadth of different perspectives will be the real change agent

Think about what kind of city you want to live in. Now think about our advertising community as a miniature city unto itself. Kacy Burdette/Getty Images

Ads have grown to be more and more homogenous. Decades of the same voice in every product category isn’t working anymore and everybody knows it, especially consumers. What better way to break through and truly be part of culture than by changing the voices doing all the talking? 

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Denise Cole is cofounder and creative director of Juliet.