Consumers Want Brands to Respond to BLM by Hiring and Promoting More People of Color

People want brands to apply the tenets of the Black Lives Matter movement internally

Consumers now understand that the best way to tackle racial injustice is to give people of color jobs and promotions. Black Illustrations

By Mary Emily O'Hara

July 15, 2020

Key Insight:

The top 3 actions consumers want brands to take have nothing to do with donations.

When it comes to brands responding to the Black Lives Matter movement, consumers value internal diversity practices more than things like making charitable donations and supportive social media posts, according to new data from market research firm GlobalWebIndex.

Mary Emily O'Hara

@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.