Consumers Want Brands to Respond to BLM by Hiring and Promoting More People of Color

People want brands to apply the tenets of the Black Lives Matter movement internally

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

When it comes to brands responding to the Black Lives Matter movement, consumers value internal diversity practices more than things like making charitable donations and supportive social media posts, according to new data from market research firm GlobalWebIndex.

The July online survey reached 18 countries, with 15,271 responses (including 1,351 in the United States). The international response to BLM was strongest in China, the Philippines, India, Brazil and South Africa, where consumers said the movement had made tackling racism a more important issue for them personally.



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