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Adidas just nabbed one of the world’s most coveted celebrities.
The athletic brand is teaming up with none other than Beyoncé Knowles-Carter to relaunch her own activewear brand, Ivy Park, in partnership with Adidas Originals. Additionally, Beyoncé will serve as a creative partner for the brand and work with Adidas to create new athletic clothing and shoe designs for the brand.
“This is the partnership of a lifetime for me,” Beyoncé said in a rare public statement.
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