Pedigree’s Quirky Campaign Helps People Take a Baby Step Into Parenting

Why not start with a dog?

For a couple, making the commitment to become parents is a big step. The list of responsibilities in parenting is long, changes all the time and is unpredictable. Outside of being a relative or friend of someone with kids, there isn’t much in the way of preparing for the joy (and rigor) of adding children to the mix.