Pedigree’s Quirky Campaign Helps People Take a Baby Step Into Parenting

Why not start with a dog?

Baby? Or dog? Pedigree

For a couple, making the commitment to become parents is a big step. The list of responsibilities in parenting is long, changes all the time and is unpredictable. Outside of being a relative or friend of someone with kids, there isn’t much in the way of preparing for the joy (and rigor) of adding children to the mix.

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@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.