Behind the Smash R&B Hit That Sold a Lot of Low-Carb Beer in New Zealand

Colenso BBDO kept the rebellion going for DB Export

The stars of DB Export Gold's music video enjoy a cold one by the sea. DB Export Gold

The reason New Zealand beer brand DB Export and Kiwi ad agency Colenso BBDO get along so well may be their sense of rebellion.

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@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.