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The reason New Zealand beer brand DB Export and Kiwi ad agency Colenso BBDO get along so well may be their sense of rebellion.
The beer was created by eccentric genius Morton Coutts, who invented a revolutionary process called “continuous fermentation,” in which ingredients were added to one end of the system with beer continually withdrawn from the other, eliminating the need for storage. The process became, essentially, the world’s largest beer tap.
The Auckland-based agency has its own quirks, continually churning out head-turning creative like recent work for Pedigree including the award-winning
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