Patrick Stewart and Mark Hamill Are Rivals in Uber Eats' Charmingly Confrontational Ads

Star Trek and Star Wars heroes finally face off

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

For fans of epic space adventures, there is a debate that will never die: Star Wars or Star Trek? And those who take a side tend to stick to it vehemently.

Uber Eats has brought that rivalry to life in a new ad campaign by agency Special Group Australia featuring Mark Hamill, who played Luke Skywalker in the Star Wars film series, and British actor Sir Patrick Stewart, who played Captain Jean-Luc Picard in Star Trek.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in