Out-of-Home Ad Revenue Hasn't Experienced Growth Like This in More Than a Decade

OAAA says industry grew 7.7% in the second quarter of 2019

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The Out of Home Advertising Association of America (OAAA) said in its latest report that the out-of-home (OOH) industry is experiencing growth not seen in more than a decade.

According to the organization, OOH revenue grew 7.7% to nearly $2.7 billion for the second quarter of 2019 compared to the same period in 2018, marking the sector’s highest quarterly growth since 2007. For the first half of the year, revenue was up 7%.

“The strong quarterly growth occurred across all four major OOH channels: billboards, street furniture, transit and place-based,” Nancy Fletcher, OAAA president and CEO, wrote in a statement.

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