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WWTT? Leap Day Fund From Stella Artois Promotes ‘Uncancelled’ Plans

Performance Marketing

Everyone does it: After a long day of work, household obligations, and more, the idea of cancelling plans to go out becomes absolute bliss. But for 2020, a year with [...]

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3 Examples of Social Media-Worthy Outdoor Advertisements

Performance Marketing

It's important to see how social media enhances outdoor advertising and vice versa. Many companies are making their ads more "shareable" and social-media friendly. Here are three examples of social [...]

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Why Billboards Are Playing a Big Part in Digital Marketing

Performance Marketing

From Sunset Boulevard in L.A. to London here in the U.K.; the traditional billboard is experiencing a resurgence in popularity with advertisers, marketers and consumers. The billboard might be the [...]

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9 Secrets to Award-Winning Billboard Advertisements

Performance Marketing

In this age of the Internet, there are still many old-fashioned ways to advertise outside of a computer screen. A billboard is a great way to market effectively, providing high [...]

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When the Weather Is Bad, Digital Billboards for the ‘Baywatch’ Movie Will Try to Cheer You Up

Performance Marketing

The ad campaign is underway for the Baywatch movie, which opens nationally on May 26.

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Why Samsung Turned a Russian Building Into a Massive Digital Billboard

Performance Marketing

Samsung makes big smartphones and now has a clever way to advertise just how big they are in Europe.