WWTT? Leap Day Fund From Stella Artois Promotes ‘Uncancelled’ Plans
Performance Marketing
Everyone does it: After a long day of work, household obligations, and more, the idea of cancelling plans to go out becomes absolute bliss. But for 2020, a year with [...]
3 Examples of Social Media-Worthy Outdoor Advertisements
Performance Marketing
It's important to see how social media enhances outdoor advertising and vice versa. Many companies are making their ads more "shareable" and social-media friendly. Here are three examples of social [...]
Why Billboards Are Playing a Big Part in Digital Marketing
Performance Marketing
From Sunset Boulevard in L.A. to London here in the U.K.; the traditional billboard is experiencing a resurgence in popularity with advertisers, marketers and consumers. The billboard might be the [...]
9 Secrets to Award-Winning Billboard Advertisements
Performance Marketing
In this age of the Internet, there are still many old-fashioned ways to advertise outside of a computer screen. A billboard is a great way to market effectively, providing high [...]
When the Weather Is Bad, Digital Billboards for the ‘Baywatch’ Movie Will Try to Cheer You Up
Performance Marketing
The ad campaign is underway for the Baywatch movie, which opens nationally on May 26.
Why Samsung Turned a Russian Building Into a Massive Digital Billboard
Performance Marketing
Samsung makes big smartphones and now has a clever way to advertise just how big they are in Europe.