Why Billboards Are Playing a Big Part in Digital Marketing
It recently came to my attention that from Sunset Boulevard in L.A. to London here in the U.K.; the traditional billboard is experiencing a resurgence in popularity with advertisers, marketers and consumers. The billboard might be the descendant of one the oldest forms of human advertising, but the format is embracing its new role in a digital age.
Outdoor advertising is proving to be the perfect partner for social, and a company called Dash Two have carved out a niche as experts in both the physical and digital realms of advertising.
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