WWTT? BBC Stakes a Billboard to Promote 'Dracula'
All right, so a bunch of bloody stakes in a billboard promoting BBC’s new series Dracula makes sense. Dracula is a vampire. Vampires hate wooden stakes through the chest. There’s nothing else to cover, right?
WRONG.
BBC Creative, the in-house agency for the BBC, decided that because the series is aiming to be a fresh and unusual take on Bram Stoker’s classic vampire tale, the marketing campaign should follow suit. The agency opted for an out-of-home (OOH) advertising effort, putting up two billboards: one in London and one in Birmingham.
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