Why Samsung Turned a Russian Building Into a Massive Digital Billboard

Promotes the size of its phones


Samsung makes big smartphones and now has a clever way to advertise just how big they are in Europe.

This week, the brand installed a massive 80-by-40 meter digital billboard onto the side of a building that runs alongside the Volokolamsk highway in Sokol, Russia that plays up the size of the Galaxy S7 Edge phone, which has a 5.5-inch screen and weighs roughly 5.54 ounces. To compare, Apple's iPhone 6S has a 4.7-inch screen and clocks in at 5.04

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