Candice Simons

Candice Simons is the CEO and Founder of Brooklyn Outdoor, a regional and national force in the outdoor advertising industry, with satellite offices and full-time sales representatives in Detroit, New York and Los Angeles. Brooklyn Outdoor is the only major outdoor advertising firm headquartered in Detroit. Simons was recently named one of Crain’s Detroit Business’ “40 under 40” and is the founder of Detroit lifestyle blog, “j’adore Detroit.”

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3 Examples of Social Media-Worthy Outdoor Advertisements

Performance Marketing

It's important to see how social media enhances outdoor advertising and vice versa. Many companies are making their ads more "shareable" and social-media friendly. Here are three examples of social [...]

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The 5 Reasons Why Out-of-Home Advertising Works

Performance Marketing

Out-of-home advertising is surpassing other forms of traditional advertising. People spend a large majority of their time outside of their homes and OOH is one form of marketing that people [...]

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3 Inspiring Examples of Experiential Marketing

Performance Marketing

Experiential marketing is the most captivating way for brands to engage with consumers. Look to these three inspiring examples when designing your out-of-home ad campaign.

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How Great Brands Use Experiential Marketing: Volkswagen, Coca-Cola and Cupcake Vineyards Create Innovative Ads

Performance Marketing

Companies are constantly looking for innovative ways to market their brand or product. Experiential marketing is a creative way to involve the very consumers who purchase their products into their [...]

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8 Tips to Recruit the Right Talent for Your Marketing Team

Performance Marketing

Running a successful marketing team is all about getting the most out of your products, services and people. One of the best ways to ensure your business is functioning optimally [...]

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4 Effective Outdoor Advertising Tips From the Pros

Performance Marketing

Outdoor advertising is one of the oldest and most prominent ways for business owners to market their products and services. Effective outdoor advertising is a great way to impact audiences [...]

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5 Hottest Trends in Digital Out-of-Home Advertising Right Now

Performance Marketing

Digital out-of-home advertising (DOOH) is one of the fastest growing and interactive forms of advertising around. When done correctly, digital out-of-home advertising is accepted more than any other type of [...]

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The 5 Best HR Tips for Increasing Employee Engagement

Performance Marketing

Effective employee engagement improves sales figures, decreases workforce turnovers and improves client satisfaction. The companies with the healthiest company culture are those with management who actively engage with employees. Follow [...]

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Transit Advertising Tips for Success

Performance Marketing

Exposing your advertisement to the diverse crowds of people who use mass transit is a great way to market your company. Strategically placing and designing your ad is a creative [...]

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7 Event Planning Tips and Tricks From the Pros

Performance Marketing

Event planning is an eloquent art that can leave a lasting impression on attendees. Strategic event planning can be used to create new relationships, promote a product and increase employee [...]