Neil Hughes
The Technology Behind Black Friday Deals
Performance Marketing
Every marketer or web designer knows that a website has under three seconds to grab a users attention. Any form of friction will result in your target and audience going [...]
Adobe Cloud Integrating Magento: Personalized, Experience-Driven Commerce Just Became a Thing
Performance Marketing
Adobe announced they are integrating Magento commerce cloud into the Adobe Experience Cloud at MagentoLive in Barcelona. What does this mean? Adobe will make every experience personal while Magento is [...]
How Blockchain Is Beginning to Increase Customer Loyalty
Performance Marketing
Customer acquisition vs. retention is a debate that has continued to rage for decades. But in a digital age of personalized experiences, customer loyalty is once again a very hot [...]
Why Billboards Are Playing a Big Part in Digital Marketing
Performance Marketing
From Sunset Boulevard in L.A. to London here in the U.K.; the traditional billboard is experiencing a resurgence in popularity with advertisers, marketers and consumers. The billboard might be the [...]
AI: Why Marketers Need to Look Beyond the Buzzword
Performance Marketing
Tech trends such as artificial intelligence, machine learning and blockchain have become unavoidable on our news feeds. However, if we move away from the buzzwords, there are an increasing number [...]
Why Campaign Monitor Has Merged With Emma and Delivra
Performance Marketing
Campaign Monitor recently revealed that it is merging with email marketing software providers Emma and Delivra. What spurred this decision? What will the merger mean for email marketers? And why [...]
How AI and Blockchain Will Transform Marketing, Just Like the Internet Before It
Performance Marketing
In 1995, the Internet was widely considered to be a fad, but businesses that failed to evolve and adapt to a new digital world quickly disappeared. Could the combination of [...]
Measuring Social Influence in a Post-Klout Digital World
Media
Last week, the much-maligned Klout app that infamously attempted to rank our influencer status across all social media channels disappeared from the digital landscape forever. Conspiracy theorists might question the [...]
Measuring Social Influence in a Post-Klout Digital World
Performance Marketing
The much-maligned Klout app that infamously attempted to rank our influencer status across all social media channels disappeared from the digital landscape forever on the same day that GDPR arrived [...]
Why Adobe Believes Digital Experiences Will Reshape Marketing
Media
Shantanu Narayen, Adobe’s CEO, has delivered his message that people buy experiences, not products to both U.S. and European audiences this year. Narayen also advised that products [aren’t the main] [...]