Awards & Honors

Nike's Unifying Ad 'You Can't Stop Us' Wins Emmy for Year's Best Commercial

Wieden+Kennedy Portland adds another big award for the split-screen triumph

A tennis player and baseball player are joined by a split-screen image making them look like one person
The spot from Wieden+Kennedy required more than 1,000 hours of compositing.Nike
Terry Stanley
By T.L. Stanley

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Nike’s message of athletic unity, launched during one of the most divisive summers in American history, has won the Emmy for outstanding commercial.

The brand and its agency of record, Wieden+Kennedy Portland, can now add the honor for “You Can’t Stop Us” to a growing collection of trophies for the 90-second spot, which also snagged a Grand Prix in Film at this year’s Cannes Lions and was named by Adweek as the best ad of 2020.

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Terry Stanley

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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