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Taking a cue from a legendary mad scientist and his classic monster, sweet treat brand My/Mo Mochi is slicing its products into pieces and reassembling them in weird mashups for a Halloween-themed promotion.
A related contest will give away a coffin-style cooler, dubbed the FrankenFreezer, filled with ice cream and decorated with spooky-season trimmings.
The “FrankenFlavor” campaign is a Halloween first for the fast-growing Los Angeles-based company, which already has a track record for launching pun-filled programs and taking liberties with language (portmanteaus in its marketing mix include “desquishious,” “snackisfied” and “mouthboggling”).
The promo seemed like an obvious move based on consumer insights, according to managing director and CMO Russell Barnett.