Mochi Ice Cream Takes a Cue From Frankenstein With Halloween Mashup Flavors

My/Mo Mochi's seasonal promo will also net some lucky fans free ice cream

my/mo mochi flavor mashup
My/Mo Mochi will reward 31 fans who share their favorite FrankenFlavor on social media with free ice cream. My/Mo Mochi

Taking a cue from a legendary mad scientist and his classic monster, sweet treat brand My/Mo Mochi is slicing its products into pieces and reassembling them in weird mashups for a Halloween-themed promotion.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.