CPG & Grocery

This Brand Treats National Ice Cream Day as Its Super Bowl

My/Mo Mochi gets joyful and wacky for the faux holiday

Gif from the My/Mo Mochi promo
A most colorful promotion for National Ice Cream Day.My/Mo Mochi
Headshot of T.L. Stanley
By T.L. Stanley

July 17, 2020

Imagine that National Ice Cream Day is your brand’s version of the Super Bowl, and you’ve relied heavily for years on high-touch activities like handing out samples to hype your product in July and beyond.

Headshot of T.L. Stanley

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

Recommended videos
Related Articles

CPG & Grocery

Extra Gum’s Advice for Awkward Holiday Moments? Chew It Over Before You Respond

By T.L. Stanley

AdFreak

Snoop Dogg Lives the Good Life for Corona in New Campaign

By T.L. Stanley

Still from the 'Today We Rise' spot

Diversity, Equity and Inclusion

Simple and Powerful, This Ad Filmed Girls as They Watched VP Kamala Harris Be Sworn In

By T.L. Stanley

TV host Jeannie Mai gestures in frustration to a camera during an interview

AdFreak

The Company Behind MSG Urges Merriam-Webster to Drop ‘Chinese Restaurant Syndrome’

By T.L. Stanley

Microlearning
View All


Customer Experience Transformation for the C-Suite


Subscriber Onboarding and Engagement Done Right


How 5G Changes the Consumer Journey

By Stuart Feil


It’s Time to Forget Cookies and Focus on People

You Might Like


Survey: Publishers See a Bright, Cookie-free Future

By Lineup Systems


Busting the Myth of “Too Hard” in Advertising

By Oz Etzioni, CEO, Clinch


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


The Keys to Optimizing Your Next Digital Campaign

By Similarweb