CPG & Grocery

This Brand Treats National Ice Cream Day as Its Super Bowl

My/Mo Mochi gets joyful and wacky for the faux holiday

Gif from the My/Mo Mochi promo
A most colorful promotion for National Ice Cream Day. My/Mo Mochi

By T.L. Stanley

July 17, 2020

Imagine that National Ice Cream Day is your brand’s version of the Super Bowl, and you’ve relied heavily for years on high-touch activities like handing out samples to hype your product in July and beyond.

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T.L. Stanley
@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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