Super Bowl

M&M's Will Return to the Super Bowl in 2021

The Mars Wrigley brand took last year off

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Mars Wrigley announced today that M&M’s will return to the Super Bowl in 2021 with a 30-second spot.

The chocolate candy brand sat out the 2020 Super Bowl, but parent company Mars Wrigley has consistently advertised during the Super Bowl for over the past 10 years, alternating brands like Snickers and Skittles in addition to M&M’s. This year will mark M&Ms’ sixth trip to the Big Game in a decade.

Last year, Snickers ran a spot featuring the world’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in