Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Still taught in classes to this day, Coca-Cola’s iconic “Hilltop” ad remains one of advertising’s most compelling beacons of marketing lighting up an otherwise boring world. If Coca-Cola created that ad today, it might look different, but not quite as cynically delicious as Snickers’ Super Bowl ad.
“Hilltop” is the overachieving kid of the family, and #SnickersFixTheWorld is the sibling that skated by getting mostly Bs (with a few Cs peppered in for good measure) and managed to hide the weekend party thrown while the parents were away.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in