Coke 'Hilltop' and the Tension That Leads to Powerful Advertising

Deutsch's Pete Favat picks his 3 favorite ads

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McCann-Erickson’s classic 1971 “Hilltop” spot for Coca-Cola became part of a new narrative two years ago today—on May 17, 2015—when Matthew Weiner memorably used it as a key plot point in wrapping up Mad Men.

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