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Every aspect of marketing is in a daily race to keep up with technology and social currents, but none more so than media strategy.
Whether it’s adapting to the potential of emerging apps or pivoting a multimillion-dollar ad buy when faced with a world-altering pandemic, media agencies and brand-side planners are on the front lines of innovation, with the stakes always high—and highly measurable.
This year, Adweek’s annual Media Plan of the Year awards—chosen by a jury of industry professionals—honor 24 campaigns spanning the globe and a wide array of industries.