The Future of Agencies

Legacy Agencies Help Startups Gain Footing in a Slippery Industry

Cartwright, backed by WPP, is the latest example

four panels from commercials including a moldy whopper and a girl in a box
Holding companies and bigger agencies are partnering with small agencies to create some of the highly notable ads from the last few years. P&G, Burger King, Clif Bar, WSJ

By Erik Oster & Doug Zanger

June 22, 2020

Earlier this month, Cartwright, a new agency bearing the name of former 72andSunny creative lead Keith Cartwright, formed with WPP’s backing and the ability to tap into Grey’s global network.

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This story first appeared in the June 22, 2020, issue of Adweek magazine. Click here to subscribe.
Erik Oster
@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
Doug Zanger
@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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