Legacy Agencies Help Startups Gain Footing in a Slippery Industry

Cartwright, backed by WPP, is the latest example

Earlier this month, Cartwright, a new agency bearing the name of former 72andSunny creative lead Keith Cartwright, formed with WPP’s backing and the ability to tap into Grey’s global network.

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This story first appeared in the June 22, 2020, issue of Adweek magazine. Click here to subscribe.