The Future of Agencies

Legacy Agencies Help Startups Gain Footing in a Slippery Industry

Cartwright, backed by WPP, is the latest example

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Holding companies and bigger agencies are partnering with small agencies to create some of the highly notable ads from the last few years.P&G, Burger King, Clif Bar, WSJ
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By Erik Oster & Doug Zanger

June 22, 2020

Earlier this month, Cartwright, a new agency bearing the name of former 72andSunny creative lead Keith Cartwright, formed with WPP’s backing and the ability to tap into Grey’s global network.

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This story first appeared in the June 22, 2020, issue of Adweek magazine. Click here to subscribe.

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Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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Doug Zanger

Doug Zanger is Adweek's Agencies editor, focusing on creativity and agencies.

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