The Future of Agencies

Legacy Agencies Help Startups Gain Footing in a Slippery Industry

Cartwright, backed by WPP, is the latest example

four panels from commercials including a moldy whopper and a girl in a box
Holding companies and bigger agencies are partnering with small agencies to create some of the highly notable ads from the last few years.P&G, Burger King, Clif Bar, WSJ
By Erik Oster & Doug Zanger

June 22, 2020

Earlier this month, Cartwright, a new agency bearing the name of former 72andSunny creative lead Keith Cartwright, formed with WPP’s backing and the ability to tap into Grey’s global network.

Fastest Growing Agencies


Maintaining growth is challenging. Gain the industry-wide recognition your team deserves by submitting to the 2021 Adweek Fastest Growing awards. Deadline extended through 7/23. View details and start your submission. 

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This story first appeared in the June 22, 2020, issue of Adweek magazine. Click here to subscribe.

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

Doug Zanger

Doug Zanger is Adweek's Agencies editor, focusing on creativity and agencies.

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