Brand Purpose

Las Vegas Delays Activating New Slogan After the Death of Kobe Bryant, His Daughter and Others

New ad ran as scheduled during Grammys

A black and white close-up of Kobe Bryant's jersey
The Las Vegas Convention and Visitors Authority is holding off on rolling out more of the new campaign.LVCVA via Twitter
By Doug Zanger

January 27, 2020

Last week, the Las Vegas Convention and Visitors Authority (LVCVA) revealed it was switching up its iconic slogan, “What happens here, stays here.” While R&R Partners’ principal and CEO Billy Vassiliadis wouldn’t tip the slogan, the smart money was on “What happens here, only happens here.”

Doug Zanger

Doug Zanger is Adweek's Agencies editor, focusing on creativity and agencies.

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