Brand Purpose

Brands Mourn Kobe Bryant's Shocking Passing on Social Media

Companies, organizations and celebrities grieved the 5-time NBA champion online

Kobe Bryant was 41 years old when he suddenly died in a helicopter crash on Jan. 26, 2020.
Kobe Bryant was 41 years old when he suddenly died in a helicopter crash on Jan. 26, 2020. Getty Images
By Mónica Marie Zorrilla

January 27, 2020

After a helicopter carrying nine people crashed on a remote hillside in Calabasas, Calif. on Sunday morning, brands paid tribute to Kobe Bryant and his daughter Gianna Maria-Onore Bryant.

Mónica Marie Zorrilla

Mónica is a breaking news reporter at Adweek.

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