Kentucky Bourbon Hunters, Who Scour Stores for Rare Bottles, Now Have Their Own Camouflage

VisitLEX gives an edge to limited-release seekers

A man wearing a bourbon camouflage shirt stands in front of a shelf of bourbon.
Bourbon Camouflage helps you block others from seeing those limited-release bottles you're scoping in Lexington. Cornett

Bourbon hunting is a pastime that involves outsmarting your opponents, hiding in plain sight and, for the successful hunter, scoring rare bourbon. For whiskey lovers visiting Kentucky, it’s a popular and passionate hobby.

Amy Corr is a contributor to Adweek.