Jerry Garcia’s Cannabis Line Debuts With an Airstream and a Deadhead Ambassador

Holistic Industries collaborated with the late musician's family for Garcia Hand Picked

An Airstream named Bertha hits the road to promote Jerry Garcia's cannabis line. Garcia Hand Picked / Holistic Industries

There may have been no better launching pad for Jerry Garcia’s cannabis line than the Outside Lands festival in San Francisco and its toker-friendly section called Grass Lands. The annual three-day event at Golden Gate Park was the largest gathering in the country, as of 2019, to allow weed sales and on-site consumption.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.