It's Time We Overhaul the Industry's Narrative Around Mental Illness

Too often people suffering are shamed for trying to draw clear boundaries

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

This is a very difficult topic to write about, given my cultural background where “we don’t talk about these things.” However, the truth is that we must talk about these things, as they are a natural part of life and affect so many people annually. Some we know, many we don’t. Too many suffer in silence and laugh along, as we make snide remarks and offhand jokes about the mental illness conditions that often lead up to—and sometimes are direct causes of—suicide.