It’s More Important Than Ever Agencies and Creatives Get Along

Working together smarter and with as much empathy as possible

voices between two people
Limiting feedback is one way to keep creative juices flowing. Illustration: Amira Lin; Source: Getty Images

Remember agency-client dinners, happy hours or even in-person meetings? They’re the stuff that helps us connect as human beings—which leads to better work. But since the start of the Covid-19 crisis, we’ve had to make do without them. That’s why it’s more important than ever that we get along.

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John Long is an executive creative director at Ogilvy in New York City.