How the Lessons of Quarantine Will Reshape Advertising’s Creative Process

Scrunched timelines, less travel and Zoom meetings are challenging old ways of working

Chief creative officers have learned a lot about their teams while working from home. Getty Images

Hermeti Balarin is itching to get back to the office.

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@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.
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