Infographic: What Marketers Look for in an Agency

Analyzing the makeup of this essential relationship

Just like any relationship, marketers and agencies need to cultivate and maintain their union—and not just during the honeymoon phase. New research from Provoke Insights shows that while cost is the biggest factor driving account reviews, several potential problems can result in agency-marketer relationships being on the rocks, including agency responsiveness and access to research.

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This story first appeared in the Feb. 19, 2018, issue of Adweek magazine. Click here to subscribe.