In a Baffling New Ad, Equinox Urges You to Be More Like Narcissus

Droga5 tries to turn the icon of self-obsession into a role model

Narcissus sitting on steps next to grapes and apples
Narcissus loved Narcissus, and Equinox thinks you should too. Equinox

Mere days into the new year, Equinox might already be taking the cake for the most puzzling ad of 2020.

@Minda_Smiley Minda Smiley is deputy Agencies editor at Adweek.