W+K's New Ads for Equinox Show Wild Visions of What Your 2016 Should Look Like

As long as you 'commit to something'

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Equinox is back with another striking print, digital and outdoor campaign from Wieden + Kennedy New York that looks more like fashion advertising than something a gym, even a high-end one, would put out. And the concept goes well beyond workouts, too, pushing the concept of "commitment"—not just in exercise but in life.

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