W+K's New Ads for Equinox Show Wild Visions of What Your 2016 Should Look Like

As long as you 'commit to something'

Equinox is back with another striking print, digital and outdoor campaign from Wieden + Kennedy New York that looks more like fashion advertising than something a gym, even a high-end one, would put out. And the concept goes well beyond workouts, too, pushing the concept of "commitment"—not just in exercise but in life.