Sustainability Ikea Canada’s New Ad Urges Us All to Do ‘One Little Thing’ to Help Save The Earth New campaign from longtime agency Rethink touts the brand's sustainability message Ikea Canada's latest spot focused on sustainability strikes an optimistic tone. Ikea Canada / Rethink By T.L. Stanley October 2, 2020 There’s nothing quite like a global crisis—climate change, for instance—to make everyday people feel powerless. T.L. Stanley @TLStanleyLA firstname.lastname@example.org T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.