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There’s nothing quite like a global crisis—climate change, for instance—to make everyday people feel powerless.
Ikea Canada understands the temptation to throw up our hands in defeat when faced with rising sea levels and melting polar icecaps. But the retailer is asking each of us, instead, to enlist in the battle for a cleaner earth with its new campaign, titled “One Little Thing.”
The brand isn’t suggesting that a $3 Ryet LED light bulb will reverse the world’s dire environmental situation.
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