These Brilliant Ikea Posters About Sleep Will Make You Look Twice

Mother London's campaign uses large-scale models to eye-catching effect

Sleep aids and other products were reimagined at large scale and then photographed with Ikea bedding. Mother London

Sleep: when we get enough, it rejuvenates and energizes us, leaving us fired up and ready to take on the day. But when we don’t–thanks to crying children, insomnia, Covid-19 anxiety or a good old boozy night with friends (remember those?)–we can feel pretty horrendous, groggy and exhausted when the morning alarm goes off.

@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.