Huge London Created a Satirical Set of Brand Guidelines for UK Prime Minister Boris Johnson

The country’s controversial new leader is getting some tongue-in-cheek advice

Say what you will about Boris Johnson, former mayor of London and newly minted U.K. prime minister, but it can’t be denied that his bright blond mop of hair, penchant for the limelight and history of gaffes while in office at least give him a distinct personal brand (albeit one that’s drawn comparisons to America’s President

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