How This Agency Accidentally Became a Go-To for Marketing Cannabis to Women

Portland's Ladies of Paradise found a compelling niche

Portland's Ladies of Paradise takes a playful, yet sophisticated approach to marketing cannabis to women. Ladies of Paradise

There’s a fairly wide disparity in marketing sophistication in the cannabis industry. Local retailers, as expected, run the gamut from punny to pretty weird (or wonderful, depending on your point of view). Meanwhile, the likes of MedMen are taking a much more sophisticated, big-budget approach, positioning the brand to more mainstream audiences.

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@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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