How Tenacity and Faith in Its Agency Made Domino’s a Patron Saint of Pothole Repair

Advertising vp Kate Trumbull shares the backstory and results of 'Paving for Pizza'

Kate Trumbull, vice president of advertising and Hispanic marketing at Domino's, speaks at Adweek's Elevate: Creativity event. Adweek

Imagine you work for a city or town and, out of the blue, an ad agency in Colorado calls you to say that a pizza chain would like to give you money to help pave potholes. Of course, it’s likely there would be an awkward pause, then maybe bemusement and, in the case of Crispin Porter Bogusky (CPB), more than a few “no’s” as Domino’s “Paving for Pizza” was pitched.

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@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.