Imagine you work for a city or town and, out of the blue, an ad agency in Colorado calls you to say that a pizza chain would like to give you money to help pave potholes. Of course, it’s likely there would be an awkward pause, then maybe bemusement and, in the case of Crispin Porter Bogusky (CPB), more than a few “no’s” as Domino’s “Paving for Pizza” was pitched.
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