How Nestlé and Wunderman Thompson Australia Sparked a Viral Brand Moment on TikTok

Kit Kat is finally acknowledging a historic debate

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There are three types of people in this world: people who neatly break off each section of a Kit Kat, people who nibble on the chocolate until the wafer is exposed and people who throw all manners out the window and barbarically bite right through the bar.

Ever since Kourtney Kardashian came out to the world as a chocolate nibbler in 2016, the decades-long Kit Kat debacle has only intensified. Last week, Nestlé finally decided to acknowledge the debate by running polls across Instagram, Twitter and TikTok.



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