Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.
Seeking to harness the abracadabra spirit of Halloween, Kit Kat has unveiled an uncanny candy bowl designed to delight treat-or-treaters and possibly spook their parents.
Each time a little ghost, princess or superhero takes a bar of wafers coated in chocolate from the container, the container replenishes itself. Forever. (The brand declined to reveal how the device works, but a mechanism covered in black fabric appears to push the candy into the bowl.)
“No one wants to see that disappointed face at the trick-or-treat bowl, so Kit Kat conjured up a special bowl to have never-ending Kit Kat bars,” Alexandra Herzog, an associate brand manager for Kit Kat, said in a statement.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in