How Covid Memories Will Open New Connections Between Brands and Consumers

A look at how the reverberating echoes of 2020 will bring new behaviors marketers must be attuned to

looking through blind
Brands now have to understand the epographics of this evolving customer and how it shapes their epochal memory. Kacy Burdette

Our memories of 2020 and Covid-19 are already so deeply imprinted on our minds. And our reactions to those memories will be so strong, they are likely to alter the way we live and make decisions for many years to come. Brands need to look beyond customer sentiment, activities and context in charting their next course. Therefore, they need to factor in the memories consumer are likely to have following this strange period of upheaval. Despite the enduring hardships and struggle that greets 2021, the impact on consumers’ memories will introduce incredible opportunities for marketers to modernize and humanize brands in 2021 and beyond.

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@briansolis Adweek opinion contributor Brian Solis is global innovation evangelist at Salesforce, a digital anthropologist and a best-selling author.
Henry King is an innovation and transformation strategy leader at Salesforce and author of Flow by Design.