Outlook

How Covid Memories Will Open New Connections Between Brands and Consumers

A look at how the reverberating echoes of 2020 will bring new behaviors marketers must be attuned to

looking through blind — Brands now have to understand the epographics of this evolving customer and how it shapes their epochal memory.Kacy Burdette

December 22, 2020

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Our memories of 2020 and Covid-19 are already so deeply imprinted on our minds. And our reactions to those memories will be so strong, they are likely to alter the way we live and make decisions for many years to come. Brands need to look beyond customer sentiment, activities and context in charting their next course.