Hotels.com's Captain Obvious Expands His Spokes-Captain Work for Resorts World Las Vegas

Tombras keeps the CPB-created character alive in its first big work for Hotels.com

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

Captain Obvious has been telling people about the savings they could get from Hotels.com since 2014. Now, the truth-spewing spokes-captain for the hotel booking site has a new role: a guide to Resorts World Las Vegas, the huge new property on the Las Vegas Strip.

In a nearly two-minute film, Captain Obvious pulls up in a red Rolls Royce and sets the tone for a “ridiculous” tour of massive $4.3 billion property that opened in June with a star-studded campaign from Hooray Agency featuring celebrities including Celine Dion, Katy Perry, Luke Bryan and Carrie Underwood.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in