Hotels.com Recruits Captain Obvious, but Is One Gag Enough for a Campaign?

Booking site's first work from CP+B

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In its first work for Hotels.com since adding the business last October, Crispin Porter + Bogusky goes the self-consciously wacky route by introducing Captain Obvious. As his name suggests, the new spokesman says lots of self-evident stuff to make the point that Hotels.com is the obvious choice for booking rooms.

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