CPG & Grocery

Heineken Creates an Interactive 3D Billboard That Doubles as a Bar

Publicis stunt invited drivers to pull over and grab an alcohol-free beer in Brazil

The Publicis stunt cleverly communicated Heineken 0.0's alcohol-free credentials. Heineken / Publicis

By Sara Spary

December 15, 2020

Outdoor advertising doesn’t need to be flat and functional—it can be interactive and fun, as this new stunt by Publicis for Heineken 0.0 in Brazil demonstrates.

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Sara Spary
@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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