Outdoor advertising doesn’t need to be flat and functional—it can be interactive and fun, as this new stunt by Publicis for Heineken 0.0 in Brazil demonstrates.
The agency created a clever 3D, interactive billboard on a Rio de Janeiro road that doubled as a bar, complete with bar staff.
The pop-up outdoor bar, which was open for three days, invited drivers to pull up and grab a free Heineken 0.0, the brand’s zero-alcohol lager.
The billboard’s height was positioned so that drivers, who had to be aged 18 and over, could pull up and unwind their car windows to grab a freebie—ensuring social distancing, as there was no physical contact between participants, the agency said.
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