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Transit Advertising Tips for Success

Performance Marketing

Exposing your advertisement to the diverse crowds of people who use mass transit is a great way to market your company. Strategically placing and designing your ad is a creative [...]

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Camp Champ’s Mobile Kitchen Is the Ultimate Tailgate Accessory

Brand Marketing

This week, the Adweek staff is highlighting tailgating essentials including a drinking jacket with a koozie pocket, a portable kitchen and a stadium blanket that doubles as a seat cushion. [...]

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After a Decade Away, Columbia Sportswear’s ‘One Tough Mother’ Makes Her Comeback

Brand Marketing

This week, Gert Boyle, the 91-year-old chairman of Columbia Sportswear, returns to the company's commercials after a decade.

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Today’s Secret to Viral Marketing? One Clever Real-World Idea

Performance Marketing

Want to create the next viral marketing smash online? Start by thinking outdoors and small. 

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Send a Tweet to Coke’s Digital Billboard, and It’ll Tell You Fun Facts About Your Name

Performance Marketing

Following up its clever drinkable billboard for Coke Zero, Coca-Cola has launched another eye-catching outdoor idea, this time in Times Square.

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Why It Looks Like the Cubs Are Wrapping Wrigley Field in Aluminum Foil

Brand Marketing

When rain falls on Wrigley Field this season and the tarp gets rolled onto the field, Chicago Cubs fans will be treated to a clever marketing surprise.