Heineken Expands Relationships With Publicis Groupe and Dentsu

A new creative agency model and consolidated global media

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Heineken has made changes to both the creative and media sides of its global agency relationships, expanding its partnerships with Publicis Groupe and Dentsu.

Publicis Groupe will work closely with Heineken via a new creative agency model dubbed Le Pub with a distinctive headquarters in a central Amsterdam bar expected to open in January of 2021.

“In today’s dynamic consumer environment, we need to be able to move quickly and be as relevant as we can for consumers.

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