Heineken Expands Relationships With Publicis Groupe and Dentsu

A new creative agency model and consolidated global media

Heineken bottles
Publicis Groupe will work closely with Heineken via a new creative agency model called Le Pub. Heineken

Heineken has made changes to both the creative and media sides of its global agency relationships, expanding its partnerships with Publicis Groupe and Dentsu.

@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.