French Agency Rosapark: ‘We Will Be Rethinking the Name of Our Agency’

Exclusive: Founders "fully understand" why the name is being scrutinized

rosapark founders
Rosapark's founders, from left: Gilles Fichteberg, Jean-Patrick Chiquiar and Jean-François Sacco. Rosapark

The founders of Havas-owned Rosapark are “rethinking” the agency’s name after facing criticism on Twitter earlier this week.

@Minda_Smiley Minda Smiley is deputy Agencies editor at Adweek.