French Agency Rosapark: 'We Will Be Rethinking the Name of Our Agency'

Exclusive: Founders "fully understand" why the name is being scrutinized

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The founders of Havas-owned Rosapark are “rethinking” the agency’s name after facing criticism on Twitter earlier this week.

On Tuesday, Nathan Young, president of 600 & Rising and group strategy director at Periscope, tweeted an image of Rosapark’s founders—all of whom are white men—with the following comment: “Advertising’s race problem in one image.”

Young’s tweet prompted a response from someone named Louis Duroulle, who—according to LinkedIn—is an account director at Havas Paris.

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