Black Advertising Professionals Who Penned Open Letter Find an Ally in 4A's

Signatories have formed a nonprofit named 600 & Rising that the trade body will support

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Last week, more than 600 Black advertising professionals signed an open letter demanding urgent action from agency leadership regarding system racism in the industry. 

In the days since the letter became public, its primary organizers have channeled their momentum into a nonprofit named 600 & Rising and secured a partnership with the 4A’s.

Periscope group strategy director Nathan Young teamed up with Bennett D. Bennett, principal and content lead at Aerialist, to spearhead the letter’s creation. Now, the two will run 600 & Rising, which they described as “the first organization solely dedicated to the advocacy and advancement of Black advertising employees” in a statement. 

Young will serve as president, while Bennett will take on the role of vice president-partnerships.



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