Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
Razorfish is back, less than a year after being retired by Publicis Groupe. But did it ever really go away?
Founded in 1995, Razorfish was acquired by Publicis Groupe from Microsoft in 2009 for an estimated $530 million. A little over three years ago, Publicis merged Razorfish with fellow digital network Sapient Nitro to create SapientRazorfish.
The Razorfish name then seemed to have seen its last days when Publicis folded SapientRazorfish into Publicis Sapient, one of the holding company’s four “solutions hubs,” which includes Sapient Consulting.