Publicis to Acquire Razorfish


Publicis Groupe has reached a deal to buy Razorfish from Microsoft for approximately $530 million. Under terms of the agreement, Publicis will fund the purchase via a mix of cash and 6.5 million treasury shares. The sale will be 55 percent cash and the rest stock. The agreement also extends a cooperation pact Microsoft and Publicis signed this summer.

The deal brings to Publicis a second large digital agency to operate alongside Digitas, which Publicis bought in Dec.

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